S2- GLOBAL ADVERTISING

GLOBAL ADVERTISING

VISA

Source: www.gamequestdirect.com

Advertisement: VISA
Source: www.relax.com.sg

VISA was clever to employ dancing Matt to advertise their product and services. Matt has a very interesting dance, with which he has taken around the world. Whilst filming, Matt was given the title “Dancing Matt.” This Youtube video generated copious amounts of interest and VISA were quick to jump on the bandwagon. Matt received payments from VISA to continue travelling the world and film his little dance. After watching the video, you will discover that this is not just a little dance. The way in which the locals interacted with Matt really connects the audience on an emotional level.

TRADE PRESS

Advertisement: VISA
Source:  http://www.smh.com.au/news/technology/web/dancing-matt-profits-from-youtube-jig/2008/12/01/1227979903083.html

JOURNAL ARTICLE

JOURNAL ARTICLE
Source: http://jiad.org/article10

Advertisement: NIKE
Source: www.notaniche.com

NIKE have been around for many, many years. It is no surprise that they developed a tagline “Just Do It.” This tagline has caused a stir with the public creating fake NIKE advertisement for Tiger Woods saying- Just Do It. The tagline sticks and seems to ignite motivation and inspiration. However, NIKE have taken the symbol and turned it into an icon that is recognised around the world. 

Advertisement: McDonalds
Source: www.adglitz.com

Another top brand, McDonalds take advantage of many forms of media. It is no wonder, with ridiculous profits, that McDonalds advertising can be seen on the streets, in the cinemas, on the television, in the newspaper- in every corner you will be reminded of the Golden Arches. New companies face difficult decisions when it comes to advertising. Should they invest their money in advertising the company from the get go and perhaps face a loss if the product / service fails. Or wait until the product/ service has generated profit, to utilise a great media strategy like McDonalds? We know McDonalds is around the corner- so why bother advertising? Sustainability? New product knowledge? More profits??